Kampala, Uganda | Airtel Mobile Commerce Uganda Limited (AMCUL) has successfully concluded its three-month nationwide rewards initiative, the Vroomula Amajja campaign, designed to celebrate Airtel Money customers and agents while fostering a cashless economy in Uganda.
Launched in July, the campaign aimed to express gratitude to loyal customers and promote financial inclusion. Throughout the initiative, participants had the chance to win daily, weekly, and monthly prizes, including cash rewards, motorbikes, and the grand prize of a 2024 Toyota Rav4 Hybrid, all intended to encourage digital financial engagement.
Japhet Aritho, Managing Director of Airtel Money, expressed enthusiasm for the campaign's conclusion, stating, “Today marks a milestone in Uganda’s journey towards financial inclusion. Our Vroomula Amajja campaign has not just changed lives; it has revolutionized how Ugandans approach digital transactions.”
The campaign distributed over UGX 1.5 billion in rewards, benefiting more than 6,000 participants. Notably, one lucky winner, Charles Muwonge from Wakiso, received the grand prize of a brand-new Toyota Rav4 Hybrid. Muwonge expressed his gratitude, saying, “I am so happy and delighted to win this vehicle. My heart skipped a beat when I heard my name.”
Daily, weekly, and monthly draws rewarded 4,050 customers with digital cash prizes, 117 customers with motorbikes, and recognized 585 agents and merchants for their contributions to increasing transaction volumes and promoting digital payments across Uganda.
Aritho highlighted the campaign's broader impact, noting a significant rise in digital transactions, with more Ugandans embracing Airtel Money for everyday needs. The UCC Market Performance Report for Q4 FY 2023/24 showed 38.5 million active mobile subscriptions and 44.2 million mobile money registrations, reflecting a strong increase in mobile money transactions.
Supported by a robust 5G network, Airtel Money continues to optimize its services to meet evolving customer needs, providing instant, secure, and borderless financial solutions. Aritho praised the Bank of Uganda for creating a supportive operating environment that enhances financial inclusion and enables service providers like AMCUL to reach the unbanked population.
In conclusion, the Vroomula Amajja campaign has not only rewarded customers but has also played a significant role in advancing Uganda's digital financial landscape.
