NYEGE NYEGE: Historic Success at Famous Festival Despite Terror Threats
The 8th edition of the Nyege Nyege Festival, held at the Nyege Wonderland from November 9 to November 12, 2023, surpassed all expectations, marking a historic milestone in the festival's legacy despite international terror alerts. The event, spanning the Jinja Golf Club, Jinja Showgrounds, Source of the Nile, and Nile Park, drew over 20,000 music enthusiasts, including more than 3,000 tourists, making it one of the largest tourism events in East Africa.
Organized by Talent Africa and Nyege Nyege Tapes, the festival showcased a commitment to safety and organization that set new standards. Heavy security deployment by the Uganda Police and UPDF, supported by private security and the Uganda Red Cross, ensured the safety and well-being of revelers, defying security concerns.
In a notable display of government support, the First Deputy Prime Minister, Hon Rebecca Alitwala Kadaga, officially opened the festival on Thursday, 9th November 2023. She conveyed a reassuring message on behalf of the President, emphasizing the government's commitment to the security of all attendees.
Uganda Breweries Ltd, the title sponsor, played a crucial role in ensuring the safety of festival-goers. A comprehensive safety drinking campaign was executed, encouraging revelers to prioritize well-being. The campaign promoted responsible drinking habits, advising attendees to consume water, space their drinking, and snack or eat while enjoying alcoholic beverages.
The festival's entertainment lineup was nothing short of spectacular, featuring over 300 acts across 7 stages, including headliners such as Sho Madjozi (SA), Eddy Kenzo, DJ Vigro Deep (SA), Apass, Janzi Band, Aunty Rayzor (Nigeria), and many more. Beyond music, the festival offered diverse attractions, including a Ferris wheel, Merry Go Round, NRG Carnival Parade, Boat Rides, and Tourism Excursions.
The local community in Jinja experienced a significant economic boost, with all hotels in a 20km radius fully booked out. SafeBoda organized all Boda Bodas under one umbrella, facilitating safe transportation, and locals were given priority vendor slots. The festival's economic impact on Uganda is estimated to be at least $10 million USD.
Nyege Nyege 2023 was made possible by the generous support of sponsors and partners, including Uganda Waragi, Smirnoff Vodka, Talent Africa, NBS Television, New Vision, Busoga Kingdom, Kiss Condoms, 106.5 NRG Radio, and Jinja City Council. The success of the event not only solidified its reputation as a must-attend festival but also showcased Uganda's resilience and determination to host world-class events despite security challenges.
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