Early this week, a video in which singer Gift ov Kaddo appeared looking quite haggard made rounds online. The Gift ov Kado everyone witnessed in this video is definitely not the gift ov Kado everyone knew back then when he was gracing the TV Screens.
In the video, he stressed that he feels less appreciated in Uganda’s music industry yet he considers himself a living legend who believes that his music can only be compared to the likes of Wizkid and Diamond Platnumz ( iconic, right?)
He went ahead to state that his music has been frustrated by media personalities who currently charge lots of money for one’s music to get played. He mentioned that Ugandan media personalities don’t focus on the talent one exhibits but rather the amount of money they are given to play an artist’s songs.
He maintained that he does not have that much cash to facilitate the process as he called a change in the way of doing things at certain media outlets. Well, a section of fans and celebrities have a few things to say about Gift ov Kado especially after watching his rant.
When Qute Kaye watched the clip, he was quick to give his opinion about Gift ov Kaddo’s gesture terming it as a ‘cry for help’. (Who would better understand this than Kaye?) Kaye who once struggled with drug addiction pledged to extend support to Kaddo together with his team.
This is not the first time Gift ov Kaddo has accused the media of frustrating his music career as he has often ranted about it through his social media accounts. Cute Kaye however believes that even when the artiste does not say it, he is battling something greater than poverty and as a person who has been there before, he could smell it from a mile.
